Good question! I think the potential is certainly there. Online Penny Auctions are an absolute cash cow. There are over one thousand Penny Auction companies around the globe. This industry has been exploding since 2006. When you realize how much profits these companies are taking in, there is no question that you can make money sharing in the company profits. Most Penny Auction companies are privately held. There is no way for the average person to make money with these companies.