The Amazing Spider-Man does a decent job of retelling the same story we've seen before in previous film versions, but it doesn't bother to reinvent anything. It isn't any more serious than Sam Raimi's vision and no less silly either. The action, adventure, and drama are all there, but so are the contrivances, the overabundance of computer animation, and the abysmal villain's ridiculous plan to rule the world. The origins story is rushed at times, but still thorough enough that one would hope for more originality or a different tone.
